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AR Hots Up

Some major brands are promoting AR this Valentine’s holiday season such as Starbucks and M&S. AR is definitely moving beyond the gimmicky experiences of the past. It can really add richness to the consumer’s interaction with a brand.

The proliferation of apps such as Aurasma and BlippAR have really accelerated development too. We’ve been working on our own BlippAR app at PaperSeven recently – it’s proving to be a great library.

Starbucks Cup Magic

Starbucks originally launched its Magic Cup app last November to coincide with the chain’s run of holiday-themed cups. This Valentine’s, Starbucks is using one type of cup that will be distributed through its stores until February 16. The app lets users buy and send digital Starbucks gift cards to friends that can be delivered on Valentine’s Day, as well as providing a way to send messages that require actually head to a Starbucks, buy a beverage, and aim it at one of the limited cups to see what was written.

Other AR Campaigns to shout about

M&S – The retailer placed a billboard at Waterloo train station, featuring a model in lingerie holding flowers. The ad prompted commuters to download the Aurasma AR app to their smartphone to watch a video of the model in all her glory recommending Valentine’s gifts.

Domino’s – via the augmented reality-powered posters, consumers can download deals for their nearest Domino’s store, get the Domino’s mobile ordering app and become a Facebook fan.

Mercedes – The recent campaign from Mercedes is fantastic too – a really impressive bit of AR.


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